An Exclusive Interview With Creative Director Adrian Rubin
Tell us about yourself?
My name is Adrian Rubin and I’ve been a freelance creative director in beautiful Brooklyn, New York for the better part of the last two decades. I work with clients every day who rely on my input to bring their company to life. I like to think I help contribute to the beauty and creative energy that makes this city feel like home for me.
Where do you see yourself in five years?
It might sound like a cop-out, but honestly I see myself right where I am now. I’m a successful freelancer in a city known to be unbelievably competitive. I don’t have a boss looking over my shoulder and telling me when and how to work. I can’t imagine living anywhere else, and I’m one of the lucky few who get to wake up every day and go to work doing something I love. You just can’t beat that!
What is your greatest strength/ greatest weakness?
I think my greatest strength is my unique outlook on the world around me. Not to sound like the stereotypical “artist” type, but I truly do see the world through a different set of eyes than most people. If I look hard enough everything has a creative direction. The sidewalks and manhole covers in the road exist to serve a purpose, but there’s still an artistic beauty to the randomness. Apartment buildings exist to house tenants, but the layers of brick and mortar create this sense of perfectly imperfect repetition. No two bricks are alike, yet they combine to form the single indiscrete unit. It’s this way of looking at the world around me that has led to my success in the creative industry.
As for a weakness, I think the same outlook that gives me strength can also hold me back in other areas. There’s not a single personality type that’s perfectly adapted to all challenges. While I may be able to see the creative direction of the natural world, I can sometimes struggle to put that aside and focus on the more mundane task of everyday life like paying bills. I think the moral of the story here is that everyone should embrace their own strengths and acknowledge their weaknesses, because that’s what makes them unique.
What are your goals for the future?
My one and only goal for the future is to eventually be involved in some major transformative piece of work for a client. Imagine being on the team that developed the Coca-Cola logo or the Nike logo. Imagine being on the team that made Apple a household name. I love what I do and the clients I work for, but I think the last true creative hurdle in my career will be reaching that level of mass acceptance. That’s when you know your work is truly speaking to consumers at a human level.
Talk me through some of your biggest achievements to date. Why were these memorable to you, and how did you achieve them?
As achievements go it’s hard to beat creating a successful book of clients as a freelancer in Brooklyn. I managed to gamble on myself and make it pay off. The name Adrian Rubin holds weight here that most artists never have the chance to see. And I say this not to pat myself on the back, but rather to show that with the right attitude and a willingness to take risks I think anyone has the ability to achieve their dreams. If I can do it, anyone can. That’s the American dream at work.
How can we follow you on social media?
I’m really a very private person when it comes to the internet. I don’t know if I even have social media accounts anymore. I’ve found that the real meaningful interactions happen when you go out into the real world and just break down barriers by starting a conversation.
